The ask
Women are the backbone of South African society, the foundation that builds families and communities. Yet despite their important societal role, gender-based violence reached new peaks during the national lockdown of 2020 when women were trapped in their homes. For Women’s Day 2020, broadcaster Newzroom Afrika wanted to do something different.
The answer
Despite the importance women play in our society, the country’s coat of arms – the most visible symbol of our country – only represents two men. Using this insight, we challenged Government to relook at our national symbols, highlighting the psychological impact of visual representation on reality.
Despite the importance women play in our society, the country’s coat of arms – the most visible symbol of our country – only represents two men. Using this insight, we challenged Government to relook at our national symbols, highlighting the psychological impact of visual representation on reality.
Despite the importance women play in our society, the country’s coat of arms – the most visible symbol of our country – only represents two men. Using this insight, we challenged Government to relook at our national symbols, highlighting the psychological impact of visual representation on reality.