A strategic communications agency built on one conviction: Words have power.
A strategic communications agency built on one idea: every brand has something to say, but only a few have something worth hearing. The gap between the two is often smaller than people think. Often, it’s an insight, angle, or honest thing nobody in the category is willing to say.
We find it and craft it into something distinctive. We call that a Powerful Conversation.
Three core services - PR, Intelligence and Advisory. Applied to reputation, earned media and the conversations people have about your brand.
We find it and craft it into something distinctive. We call that a Powerful Conversation.
Three core services - PR, Intelligence and Advisory. Applied to reputation, earned media and the conversations people have about your brand.
What makes conversations powerful?
They are
impossible to ignore
built with purpose
outcome driven
crafted by design
Meet our leadership team
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Sharleen James
Managing Director

Leads the business, building teams and cultures that let good work happen. Previous Chair of the ACA, sits on the Loeries board, and joined Razor because she believes communications hasn't finished evolving.
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Wynand Coetzer
Head of Strategy

Thinks across disciplines (PR, advertising, consulting, design) because the best strategy can come from anywhere. Ran his own consultancy before joining Razor.
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Ima Peter
Deputy Managing Director

Has shaped reputation strategies for brands such as Anglo American, Investec, Samsung, and Tiger Brands. Blends executive profiling with editorial storytelling to move perception and business outcomes.
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Christopher Lazley
Executive Creative Director

Leads the creative and content team. Works closely with CEOs to find the sharpest version of what they need to say. Led content for Ford, Toyota, Nedbank, and Alexander Forbes. Believes the best creative starts with the best question.
Name Surname
Position
Clients we’ve worked with
FNB
Tiger Brands
MTN
Anglo American
Audi
NTT DATA
ENS
Kenvue
We’ve worked with some of South Africa’s most valuable brands, helping them shape the conversations that matter.
(View our work)Awards
Provoke Rankings
2025
2025
5th Most Creative PR Agency in the World
PRCA
2024
2024
Best Mid-Sized Agency in the World
Global SABRE Awards
2024
2024
Top 20 Global PR Campaigns of the Year (Milken Institute & Motsepe Family Foundation)
EMEA SABRE Awards
2024
2024
Agency of the Future
EMEA SABRE Awards
2024
2024
African Agency of the Year
SABRE
2023
2023
Best Reputation Campaign in EMEA and Africa (Grand Prix)
SABRE
2023
2023
Best Overall Campaign in Africa (Grand Prix)
Financial Mail
2023
2023
PR Agency of the Year
Global SABRE Awards
2023
2023
Top 20 Global PR Campaigns of the Year (Investec)
EMEA SABRE Awards
2023
2023
EMEA SABRE Awards
Provoke Rankings
2022
2022
5th Most Creative PR Agency in the World
Global SABRE Awards
2022
2022
Top 20 Global PR Campaigns of the Year (Tiger Brands)
EMEA SABRE Awards
2022
2022
African Agency of the Year
Global SABRE Awards
2021
2021
Top 20 Global PR Campaigns of the Year (BDO)
Financial Mail
2021
2021
PR Agency of the Year
Provoke
2021
2021
Best New Agency in the World
Provoke
2021
2021
Best New Agency in EMEA
Financial Mail
2020
2020
PR Agency of the Year (Shortlisted)