The ask
As Africa’s largest food manufacturer, Tiger Brands’ core purpose is to nourish and nurture more lives every day. In an environment where public sentiment was still focused on the listeriosis crisis and class action lawsuit, Tiger Brands wanted to win back consumer trust.
The answer
The latest national nutrition study was conducted by the South African Government in 2012, so we commissioned an independently research report that looked at a cross-section of South Africa's health and wellness. The State of Nutrition in South Africa report also looked at changing eating habits around Covid-19 and the national lockdowns, where incomes were under threat and people stayed at home.
The report was announced to media under Tiger Brands’ Eat Well Live Well Institute, and included topics of interests to professional nutritionists, health and wellness organisations, food manufacturers and consumers.